Reading your dashboards

1. Overview

Start with the dated summary and its denominators. Check whether the report is preliminary or final, then follow the evidence behind a figure. Readiness, brand mentions, citations and recommendations answer different questions. A workflow status is not a score band.

2. Google Search

Search Console updates weekly, on Monday. Read the selected 28-day window, its comparison period, queries and pages. Filters change the displayed scope. Search Console reports observed site demand only when access and data are available. Missing data is not zero traffic, and research cannot replace these observations.

3. Explore

Inspect questions, recorded answers and cited sources. Check the AI service, market, language, date and method. Named, not named and no usable answer are different outcomes. Read the Explore guide.

4. Content & actions

Read a proposed action's reason and evidence before using its brief. Status records work progress, not measured effect. Read the action guide.

5. AI readiness

AI readiness updates monthly, on the first Monday. Review page checks, coverage and rival comparisons within their stated scope. Inspect a page for expected checks and missing evidence. Open Schema for the page inventory and Live/Proposed comparison. Read the methodology.

6. Voice of Customer

Check the published week, source coverage, relevant-comment basis, topics, sentiment and change markers. Not included and no published collection are different states. Read the Voice of Customer guide.

Preliminary results

After the owner approves the exact buyer questions once during onboarding, measurement starts automatically when setup is complete. Monthly runs continue automatically. Later changes apply from the next run with trend markers, without renewed approval. First results usually appear within an hour after measurement starts and update automatically until the report is final. We collect three answers per question and AI service, at least one hour apart.

The first results are preliminary. Each part shows its status and evidence date. Category research is fallback evidence with reduced confidence; it does not replace observed Search Console demand.

Filters, exports and partial results

Use filters to select the intended service, language, market or period. An empty filtered view means no matching rows, not a measured zero. CSV exports are tabular records, not the TXT AI brief. Check export scope and column labels. Preliminary components and historical methods retain their own labels; compare only compatible versions. Read preliminary results safely.